Saffron

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Saffron is the most expensive spice in the world which can only be produced in certain climates. Production is extremely laborious, and it takes an estimated 15,000 flowers to produce just 1kg of saffron threads. Afghanistan produces some of the world’s highest quality saffron, producing Grade A+, Super Negin, quality. Our suppliers, Afghanistan Red Gold Company, work with an 80% majority female workforce and are also undertaking a responsible business conduct review and implementing actions against areas of need, such as ensuring workers’ rights, preventing child labour, and providing a safe working environment. The workers receive an income that provides food security, health access, and financial resilience in a country that is actively clamping down on women’s rights and ensuring they are marginalised in their communities, empowering them to provide for their households in very challenging times.

We ensure farmers are paid a premium rate for a premium product allowing them to make more than they would at a local market, improving their finances, helping to maintain and expand their business.

Health benefits:

1.Heart health, 2. Anti-inflammatory and antioxidant, 3. Depression & anxiety, 4. Sleep, 5. Eye health, 5. Weight loss & appetite, 6. PMS, 7. Aphrodisiac, 8. Blood sugar 

(expand using reliable medical sources)

10 Saffron Benefits For Your Health | Holland & Barrett (hollandandbarrett.com)

Saffron (Crocus sativus L.): A Source of Nutrients for Health and for the Treatment of Neuropsychiatric and Age-Related Diseases - PMC (nih.gov)

See our recipe pages for great ways to enjoy your saffron.

Afghan Saffron has been granted the Diamond Taste Award by the International Taste and Quality Institute. The Afghan saffron is granted the Diamond Taste Award by the International Taste and Quality Institute being ranked best globally.

Saffron, the world’s most expensive spice, offers great potential for Afghan exporters. Developing a consistent brand for quality is the key to unlocking a ‘red gold’ rush (UN) 

Afghanistan: 

Population of 44.5 million. 

Ranked 182/193 in the Human Development Index

48.1% live below the poverty line. 80% of families earning less than US$1 a day per household member

In 2024, an estimated 15.8 million people will experience crisis and emergency levels of food insecurity.

95 per cent of the population consider themselves to be suffering. Average life expectancy has been falling for the past five years.